Blog Archives

Author Discovery Secrets – Part I: Product Positioning

The picture for this blog shows the end result of good product positioning and effective launch planning and execution. My publishing partner James W. Lewis was sitting around #390,000 in Amazon’s author rank just before we launched the book on

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Posted in Book Discovery, Book Marketing, discoverability

Muscle Memory

You know the cliche ‘it’s like riding a bike’? I deeply dislike this phrase because more often than not the first time you get back on said bike after time off, at best you are a wobbly mess and at

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Posted in Book Discovery, Book Marketing, discoverability

The First Annual State of Author Discovery Address – The Readers Have Spoken!

My fellow authors… Like many of you, I’ve been reading all the publishing insider’s 2015 industry predictions. The outlook appears quite dire and challenging, especially if you believe Mark Coker. I usually side with J.A. Konrath in these matters, but he has

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Posted in Book Discovery, Book Marketing, discoverability

Sell Me This Pen: 5 Author Discovery tips learned from The Wolf of Wall Street

I have an admission to make. I love marketing and sales. Always have. There’s something magical about being able to identify or anticipate someone’s needs and then fulfill them in a wholly satisfactory fashion.  I know I am in the

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80 sites to advertise your book

Originally posted on James Calbraith:
This is a list compiled from various online sources, most notably – Rachelle’s Window (go there and thank her! 🙂 she also lists Alexa rankings for the sites) and my own research. As of posting this…

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Give the Gift of Book Discovery this Holiday Season

I recently happened upon an interesting survey of nearly 3,000 readers conducted by author Marie Force from June 1 – June 30, 2013. Here were some of the more interesting (and valuable) findings: Readers prefer e-books to paperbacks (77 to

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Posted in Book Discovery, discoverability

Brand Building: An Author Discovery Must – Part II: A conversation with Author Renita Bryant

A fundamental component of an author brand is putting out quality product time and time again and that means remaining dedicated to the craft of writing. While this blog and site does not specifically deal with becoming a better writer,

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Posted in Book Discovery, Book Marketing, discoverability

Brand Building: An Author Discovery Must – Part I: A conversation with Author Matthew Wayne Selznick

Brand building is one of the fundamentals of author discovery and marketing in general. A lot of book marketing experts talk about the concept of platform building but few zero in on the bulls-eye at the center of your author

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Posted in Book Discovery, Book Marketing, discoverability

50 Ideas to Help to Sell 10,000 copies of your Book (Reblog from Author James W. Lewis)

AD.com note: Three and a half years ago, I joined forces with author’s Stephanie Casher and James W. Lewis to form independent publishing venture – The Pantheon Collective. At the time, James was the debut author with his novel Sellout,

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Posted in Book Discovery, Book Marketing, discoverability, Reblogs

5 Things Every Author Needs to Do to Improve Discoverability on Goodreads

I came across an article from HuffPo this week on How to Become a Goodreads Power User (and why you’d want to). Blogs like this are the exact reason why I created AuthorDiscovery.com. The article contains some helpful information but

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Posted in Book Discovery, discoverability