Blog Archives

The First Annual State of Author Discovery Address – The Readers Have Spoken!

My fellow authors… Like many of you, I’ve been reading all the publishing insider’s 2015 industry predictions. The outlook appears quite dire and challenging, especially if you believe Mark Coker. I usually side with J.A. Konrath in these matters, but he has

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Posted in Book Discovery, Book Marketing, discoverability

Brand Building: An Author Discovery Must – Part I: A conversation with Author Matthew Wayne Selznick

Brand building is one of the fundamentals of author discovery and marketing in general. A lot of book marketing experts talk about the concept of platform building but few zero in on the bulls-eye at the center of your author

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Posted in Book Discovery, Book Marketing, discoverability

12 Author Profile Sites to Boost Your Discoverability

Last night I was reading a report by Digital Book World called What Authors Want: A Survey of Authors to Understand Their Priorities in the Self-Publishing Era – in which they surveyed nearly 5,000 authors-aspiring, self-published, traditionally published and those

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Posted in Book Discovery, Book Marketing

What the Turkish #OccupyGezi protests have taught me about Author Discovery

I moved to Istanbul, Turkey back in December 2012 for a job (and to research my upcoming novel). As I’ve been chronicling this new adventure for my blog: An American Author in Istanbul, I realized the importance of authors using

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Posted in Book Discovery, Book Marketing

Author Discovery Tip of the Week: Promote your Editor!

Independent publishing is under fire, folks. First came the fake review scandals on Amazon. Next, book critics started lamenting the rise of the authorpreneur as the death knell of publishing. And recently, James Patterson took out full-page ads to petition

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Posted in Book Discovery, Book Marketing

Confessions of a Book Promotion Junkie – Forming Voltron

These are the confessions of a book promotion junkie. What follows is a detailed account of my addiction and how I feed it. One of my favorite aspects of promoting my novel has been the new connections I’ve forged with

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Posted in Book Discovery, Book Marketing