Blog Archives

Give the Gift of Book Discovery this Holiday Season

I recently happened upon an interesting survey of nearly 3,000 readers conducted by author Marie Force from June 1 – June 30, 2013. Here were some of the more interesting (and valuable) findings: Readers prefer e-books to paperbacks (77 to

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Posted in Book Discovery, discoverability

Brand Building: An Author Discovery Must – Part II: A conversation with Author Renita Bryant

A fundamental component of an author brand is putting out quality product time and time again and that means remaining dedicated to the craft of writing. While this blog and site does not specifically deal with becoming a better writer,

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Posted in Book Discovery, Book Marketing, discoverability

Brand Building: An Author Discovery Must – Part I: A conversation with Author Matthew Wayne Selznick

Brand building is one of the fundamentals of author discovery and marketing in general. A lot of book marketing experts talk about the concept of platform building but few zero in on the bulls-eye at the center of your author

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Posted in Book Discovery, Book Marketing, discoverability

50 Ideas to Help to Sell 10,000 copies of your Book (Reblog from Author James W. Lewis)

AD.com note: Three and a half years ago, I joined forces with author’s Stephanie Casher and James W. Lewis to form independent publishing venture – The Pantheon Collective. At the time, James was the debut author with his novel Sellout,

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Posted in Book Discovery, Book Marketing, discoverability, Reblogs

10 Ways to Boost Author Discovery After Winning a Book Award

Winning is great isn’t it? Especially when what you’ve won is an award for your creativity in producing a literary work. My novel recently won a 10th literary award since its publication in December 2011, and after the initial euphoria

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Posted in Book Discovery, Book Marketing, discoverability

KDP Select Still Works in 2013 (or how my novel was downloaded 17,000 times in 3 days)

One of my pet-peeves is the so-called marketing expert who has no proof to show for all their wisdom, knowledge, and so-called advice. With that in mind, I felt it is only right to let you know how my latest

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Posted in Book Discovery, Book Marketing

Author Discovery Tip of the Week: Promote your Editor!

Independent publishing is under fire, folks. First came the fake review scandals on Amazon. Next, book critics started lamenting the rise of the authorpreneur as the death knell of publishing. And recently, James Patterson took out full-page ads to petition

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Posted in Book Discovery, Book Marketing

Book Trailers Don’t Increase Book Sales (but done right, they may boost Book Discoverability)

I came across an interesting article on The Four Hour Workweek site today that sparked my desire to write this week’s blog. Tim Ferriss does a great job explaining how he got 1 Million views for his video on The

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Posted in Book Discovery, Book Marketing

Is there a magic pricing strategy for e-books?

AD.com comments: E-book pricing is one of the pillars of Digital Book Discovery and below you will find a thought-provoking, but not very helpful to the average indie author (in my opinion), article from Digital Book World about how publishers

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Posted in Book Discovery, Book Marketing, Reblogs

What’s happening with the Amazon Affiliate Program – An Update from Anthony Wessel of Digital Book Today

In February 2013, Amazon announced changes to the Amazon affiliate program, via their updated Terms of Service that states:  if we determine you are primarily promoting free Kindle eBooks (i.e., eBooks for which the customer purchase price is $0.00), YOU

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Posted in Book Discovery, Book Marketing

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