A fundamental component of an author brand is putting out quality product time and time again and that means remaining dedicated to the craft of writing. While this blog and site does not specifically deal with becoming a better writer,…
Blog Archives
Brand Building: An Author Discovery Must – Part I: A conversation with Author Matthew Wayne Selznick
Brand building is one of the fundamentals of author discovery and marketing in general. A lot of book marketing experts talk about the concept of platform building but few zero in on the bulls-eye at the center of your author…
10 Ways to Boost Author Discovery After Winning a Book Award
Winning is great isn’t it? Especially when what you’ve won is an award for your creativity in producing a literary work. My novel recently won a 10th literary award since its publication in December 2011, and after the initial euphoria…
KDP Select Still Works in 2013 (or how my novel was downloaded 17,000 times in 3 days)
One of my pet-peeves is the so-called marketing expert who has no proof to show for all their wisdom, knowledge, and so-called advice. With that in mind, I felt it is only right to let you know how my latest…
Author Discovery Tip of the Week: Promote your Editor!
Independent publishing is under fire, folks. First came the fake review scandals on Amazon. Next, book critics started lamenting the rise of the authorpreneur as the death knell of publishing. And recently, James Patterson took out full-page ads to petition…
Book Trailers Don’t Increase Book Sales (but done right, they may boost Book Discoverability)
I came across an interesting article on The Four Hour Workweek site today that sparked my desire to write this week’s blog. Tim Ferriss does a great job explaining how he got 1 Million views for his video on The…
What’s happening with the Amazon Affiliate Program – An Update from Anthony Wessel of Digital Book Today
In February 2013, Amazon announced changes to the Amazon affiliate program, via their updated Terms of Service that states: if we determine you are primarily promoting free Kindle eBooks (i.e., eBooks for which the customer purchase price is $0.00), YOU…
5 Reasons why Amazon’s acquisition of Goodreads is a match made in heaven for Author Discovery and Book Marketing
If you haven’t noticed by now, I enjoy taking the contrary point of view whenever possible. When everyone is running to the right, I invariably have to go left. It is with this spirit that I review the recent acquisition…
Why I’m All in with KDP Select
Before we get into why I’m all in with KDP Select, first let’s cover the basics. Amazon announced the Kindle Direct Publishing Select Program back in December 2011 designed to let indie authors and publishers “make money in a whole…
Confessions of a Book Promotion Junkie: Unfound
These are the confessions of a book promotion junkie. What follows is a detailed account of my addiction and how I feed it. It’s every author’s worst nightmare. No, not the dreaded 1 star review. Those are hard to stomach,…
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