Blog Archives

The First Annual State of Author Discovery Address – The Readers Have Spoken!

My fellow authors… Like many of you, I’ve been reading all the publishing insider’s 2015 industry predictions. The outlook appears quite dire and challenging, especially if you believe Mark Coker. I usually side with J.A. Konrath in these matters, but he has

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Posted in Book Discovery, Book Marketing, discoverability

Give the Gift of Book Discovery this Holiday Season

I recently happened upon an interesting survey of nearly 3,000 readers conducted by author Marie Force from June 1 – June 30, 2013. Here were some of the more interesting (and valuable) findings: Readers prefer e-books to paperbacks (77 to

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Posted in Book Discovery, discoverability

Brand Building: An Author Discovery Must – Part II: A conversation with Author Renita Bryant

A fundamental component of an author brand is putting out quality product time and time again and that means remaining dedicated to the craft of writing. While this blog and site does not specifically deal with becoming a better writer,

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Posted in Book Discovery, Book Marketing, discoverability

Brand Building: An Author Discovery Must – Part I: A conversation with Author Matthew Wayne Selznick

Brand building is one of the fundamentals of author discovery and marketing in general. A lot of book marketing experts talk about the concept of platform building but few zero in on the bulls-eye at the center of your author

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Posted in Book Discovery, Book Marketing, discoverability

50 Ideas to Help to Sell 10,000 copies of your Book (Reblog from Author James W. Lewis)

AD.com note: Three and a half years ago, I joined forces with author’s Stephanie Casher and James W. Lewis to form independent publishing venture – The Pantheon Collective. At the time, James was the debut author with his novel Sellout,

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Posted in Book Discovery, Book Marketing, discoverability, Reblogs

What the Turkish #OccupyGezi protests have taught me about Author Discovery

I moved to Istanbul, Turkey back in December 2012 for a job (and to research my upcoming novel). As I’ve been chronicling this new adventure for my blog: An American Author in Istanbul, I realized the importance of authors using

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Posted in Book Discovery, Book Marketing

Author Discovery Tip of the Week: Promote your Editor!

Independent publishing is under fire, folks. First came the fake review scandals on Amazon. Next, book critics started lamenting the rise of the authorpreneur as the death knell of publishing. And recently, James Patterson took out full-page ads to petition

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Posted in Book Discovery, Book Marketing

Book Trailers Don’t Increase Book Sales (but done right, they may boost Book Discoverability)

I came across an interesting article on The Four Hour Workweek site today that sparked my desire to write this week’s blog. Tim Ferriss does a great job explaining how he got 1 Million views for his video on The

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Posted in Book Discovery, Book Marketing

What’s happening with the Amazon Affiliate Program – An Update from Anthony Wessel of Digital Book Today

In February 2013, Amazon announced changes to the Amazon affiliate program, via their updated Terms of Service that states:  if we determine you are primarily promoting free Kindle eBooks (i.e., eBooks for which the customer purchase price is $0.00), YOU

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Posted in Book Discovery, Book Marketing

5 Reasons why Amazon’s acquisition of Goodreads is a match made in heaven for Author Discovery and Book Marketing

If you haven’t noticed by now, I enjoy taking the contrary point of view whenever possible. When everyone is running to the right, I invariably have to go left. It is with this spirit that I review the recent acquisition

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Posted in Book Discovery, Book Marketing